In the heart of Yavatmal district, where the soil carries the weight of farmer suicides and broken dreams, 41-year-old Ranjana fought a battle she had been losing for years. With only 2.5 acres of land, no storage, and mounting debts, she was trapped in a cruel cycle—one that forced her to sell her harvest at throwaway prices just to survive another season.
Last year, after months of sweat and toil, Ranjana harvested 10 quintals of soybean. But before she could dream of a better future, reality struck. The moneylenders came knocking, demanding their ₹20,000 with a crippling 50% annual interest. The intermediaries whispered false hopes, pushing her to sell at just ₹3,600 per quintal—far below what her hard work deserved. With no storage, no bargaining power, and no choice, she gave in.
But this year, Ranjana stored her 8 quintals of soybean at a GramHeet-associated warehouse. She secured an instant ₹20,000 credit at a minimal interest rate against her stored produce—with a single tap on her phone. For three months, she repaid her debts on time and invested in the next crop. For the first time, she watched the market rise—a feeling she had never known before—the power to wait, the power to decide.
After three months, the price soared to ₹5,000 per quintal. Ranjana clicked a button on GramHeet's mobile app, and in moments, her stored soybean was sold—without intermediaries, without extra costs. The money? It landed directly in her bank account.
No distress selling. No losses. No helplessness.
This is not just Ranjana’s story. This is the revolution waiting to unfold for every small farmer in India