Transforming agriculture into the most dignified profession
We are committed to building an ecosystem where every farmer cultivates with dignity and feeds the world with pride
Having understood the complexity of agrarian distress, we have come up with a holistic model which provides end-to-end post-harvest services to farmers through a digital platform—GramHeet Mandi. We collaborate with Community Based Organizations (CBOs), Farmer Producer Organizations (FPOs) and Village Entrepreneurs (VEs) to deliver these services at their farm-gate. This integrated model not only helps farmers in increasing their income by reducing post-harvest expenses, but also offers better prices for their produce.
GramHeet is an amalgamation of two vernacular Marathi words—‘Gram’ and ‘Heet’ which translates into ‘prosperity of the village’. We, at GramHeet, espouse this through the ‘farmers first’ approach. This stems from the fact that both our co-founders themselves come from farming families in a small village called Warud in the Yavatmal district of Maharashtra, whose lived experience of agrarian distress propelled them to build this organisation.
“I never knew why my produce was getting a particular price. GramHeet provided me with a Quality Analysis Report and explained how the price is determined. Overall, I got better prices for my produce, and also saved on the transportation cost.”
“ The male-dominated mandi never allowed me to sell my produce—a product of my hard work and months of labour. But now, because of GramHeet, I can sell my produce directly to processors, from my village itself.”
“ We get daily price information and price trend analysis on GramHeet Mandi mobile app . This information helps us to make decisions regarding when to sell our produce and at what price.”
“ After harvesting I used to sell my produce directly at APMC mandi at whatever price the traders quoted because I was in urgent need of cash. Now, thanks to GramHeet I'm able to store my produce and also get credit against it which has helped me get better prices than before!”
“ I decided to sell my produce directly at GramHeet Mandi in my village itself, instead of having to travel long distances to the APMC/private mandis. Also as I knew the FPO members at the GramHeet Mandi I could trust them with my produce. I feel more women like me will be able to sell their produce by themselves because of GramHeet.”
“ In my 34 years of farming and selling my produce, I have never received any formal sale receipt. I was filled with happiness and pride when I received detailed receipts for storage, Quality Analysis and sale at GramHeet. This transparency has increased my trust in GramHeet.”
